Cookies

When you visit our website, we place cookies. These are small, temporary text files on your computer that we use, among other things, to analyze how you use our website. Below, we explain which cookies we place, why, and how this information is used.

 

No cookies?

When you visit our website for the first time, you will see a pop-up window offering you the option to accept or reject cookies. The settings link in the pop-up allows you to choose NOT to accept cookies on a per-session basis. In this window, they are set to DO NOT ACCEPT by default. We therefore do not measure your visit and do not use it for marketing purposes.

 

Session (Functional)

• Name: PHPSESSID
• Sharing: We do not share your information with third parties.
• Duration: This cookie is deleted immediately after your session ends.

 

Google Analytics (Analysis)

We use a Google service called Google Analytics to help us understand how visitors interact with the website. This allows us to see which pages are visited, how long the website is visited, and when people leave. We then use this information to improve the website.
We have a data processing agreement with Google for data sharing. We do not share unnecessary data with Google, and IP addresses are collected anonymously.

• Name: _ga, _gid, _gat
• Sharing: Google does not share anonymous data with third parties (Google Privacy Policy)
• Duration: This cookie is deleted after a maximum of two years

 

Advertising cookies

We use online advertisements to promote our services. We prefer to do this as targeted as possible to keep costs low and to avoid showing you unnecessary advertisements from us. For this purpose, we use: Google AdWords, Google Dynamic Remarketing and Retargeting Lists for Search Ads (RLSA), Facebook Custom Audiences (we do not share our customer base with Meta), Microsoft Bing Ads, and DoubleClick (from Google).
With these cookies, we can:

• Keep track of which ads you have already seen. This prevents you from seeing the same ads too often.
• Keep track of how many visitors click on our ads.
• Keep track of how many visitors use one of our services after clicking on an ad. This allows us to analyze how effective our ads are.
• Keep track of whether you have already purchased certain services from us. This way, you won't see unnecessary ads.

We use the personal data (anonymized) to show personalized ads through the Google advertising network.

Even if you don't accept cookies, you may still see our advertisements online. Not all of our advertisements use cookies. However, cookies allow us to show you ads that are relevant to you and therefore personalized.

 

Google Ads

With Google Ads, we show generic and personalized advertisements about our products and services. We do this as follows:

• We observe demographic data (gender, age, income, device, and intentions) within Google Ads to better understand our target audience;
• We advertise specifically to people who search on Google for one or more search terms relevant to us;
• We advertise specifically to visitors who have previously viewed our webshop (remarketing);
• We advertise specifically on YouTube based on topics or channels;
• We advertise specifically to websites that mention one or more relevant topics in their content;
• We advertise specifically to websites that we have pre-selected, because we believe our target audience visits these websites.

 

Bing Ads

• We advertise specifically to people who search on Bing for one or more relevant terms search terms.

 

Meta (Marketing)

If you agree to the Marketing cookies, the following cookies will also be placed. This is to integrate our Facebook account and thus to target advertising more effectively.

If you do not have a Facebook account or are logged out, these cookies will not be placed.

• Name: c_user, datr, fr, pl, presence, sb, wd, xs
• Sharing: Meta may share data with third parties (Facebook cookie policy)
• Duration: Cookies are stored for two years

 

LinkedIn (Marketing)

LinkedIn collects data on a non-identifying way of collecting user data for analysis and online behavioral advertising. This allows us to show you more relevant ads on external websites.

• Name: BizoID, bcookie, lang, lidc, UserMatchHistory
• Sharing: LinkedIn may share data with third parties (cookie policy)
• Duration: Cookies are stored for two years

 

Personal recommendations

While you visit our website, we try to help you make the right choices as best we can, just like in a physical store. For this purpose, we use your search query, as well as information about requests you make through our website. This information allows us to provide you with the best personalized recommendations and display advertisements.

 

Privacy

You can read our full privacy policy on the Privacy page. You can find more information about the privacy policies of the advertising platforms via the links below. More information about what Google does with stored data can be found in the Google Privacy Policy and How Google Processes Personal Data. This policy may change regularly. We have not given Google permission to use the information obtained for other Google services.

More information about what Adobe does with stored data can be found in the Adobe Privacy Statement. This statement is subject to change from time to time. We have not given Google permission to use the information obtained for other Google services.

More information about what Microsoft does with stored data can be found in the Microsoft Privacy Statement. This statement is subject to change from time to time. We have not given Microsoft permission to use the information obtained for other Microsoft services.

More information about what Facebook does with stored data can be found in the Facebook's Privacy Policy. This policy may change regularly. We have not given Facebook permission to use the information obtained for other Facebook services.

 

Opting out of cookies

You can always delete cookies from your hard drive/computer/smartphone/tablet. You can also disable cookies through your web browser. Consult your browser's manual or one of the links at the bottom of this message.

Disabling cookies only affects the device and browser on which you perform this action. If you use multiple browsers or computers, you must repeat this action as often as necessary.

• More information about cookie settings in Chrome
• More information about cookie settings in Firefox
• Learn more about cookie settings in Edge
• Learn more about cookie settings in Safari